Convertr Roadmap

Click the tabs below to see what we're working on now and next. Full release notes can be found by clicking the link in the top-left corner of the page.

Recently Released

Connectivity and Integrations

Universal Connector BETA

This is a new integration that makes it possible to connect Convertr to your other systems to retrieve data that can be appended to your leads (and also used for making 'decisions' based on that data e.g. whether to validate or invalidate a lead). Common use cases include:
Enrichment - when the lead is being processed we can connect to your provider of choice and add data to the lead before it is delivered.
Intent - similar to enrichment, we can connect to your own or third-party system and add intent data to the lead before it is delivered.
Email Validation - here we lookup the lead in your provider of choice and, based on the response, we can either pass or fail the lead.
Suppression Check - on a lead-by-lead basis we can check if the lead is on a suppression or TAL list and then process it accordingly.
If you'd like to join the waiting list for access to the beta release, please speak with your CSM.

LinkedIn Connected App Enhancements

Up until now, it was only possible to have LinkedIn Sponsored Account (paid ads) leads come into Convertr.
With this update it is now possible to have Company, Event and Product page form submissions also come into your Convertr platform.
Read more on our blog post and how-to guide.

Create (Duplicate) Campaigns via API

We know that often you have already set up a campaign in one of your own internal systems - so having to replicate this within the Convertr platform is a duplication of effort.
With this initiative, we aim to make the process more efficient by automating campaign creation in Convertr based on the campaign in your own system.
We'll enhance functionality in stages, starting with basic campaign details syncing from your system (based on duplicating an existing Campaign Template in Convertr).

Live Email Check for Batch CSV Integrations

Reduce Errors, Improve Validation, and Keep Lead Delivery Smooth

Why It Matters Batch integrations are critical for moving large volumes of leads, but when errors occur, they can stall delivery, create rework, and delay campaigns. Most issues come down to preventable configuration and validation errors that frustrate teams and slow delivery.
Our new Live Email validation tackles this head-on.
What It Does We’ve identified the most common causes of Batch CSV Integration errors and are introducing improved validation, including a live email check, to help stop issues before they disrupt lead delivery. With these updates, we expect to resolve over 90% of the most frequent errors.
How It Works Live email validation: Automatically checks all email fields (cc and bcc) during Batch CSV configuration.
Key Benefits ✅ Fewer errors: Resolve >90% of the most common Batch integration failures. ✅ Time saved: Reduce rework and troubleshooting caused by Batches not going to their desired location.

ZoomInfo Enrichment

ZoomInfo is one of the most widely used enrichment providers.
We've built a dedicated integration to make enriching your lead data in Convertr a seamless, automated experience.
NOTE: This operates a BYO license model

Improved Enrichment Management

Turn Incomplete Leads into Actionable Intelligence

Why It Matters Modern buyers expect seamless, low-friction online experiences. Businesses are asking for less data upfront to improve conversions, but this often leaves lead records incomplete. Without accurate, enriched profiles, it’s harder to understand intent, segment effectively, and meet campaign criteria.
Convertr’s enrichment update bridges that gap.
What It Does Our enhanced enrichment functionality introduces two powerful features that give you more control over lead quality and completeness:
Fill in the Gaps: Connect to your enrichment provider of choice to automatically populate missing fields and transform incomplete leads into complete, actionable profiles.
Sequencing: Enrich leads before they are validated and formatted, ensuring they meet campaign criteria upfront, and only qualified leads are delivered.
How It Works Choose your enrichment provider with an existing license (e.g. ZoomInfo).
Convertr connects via API, authenticating seamlessly.
Configure enrichment to update/append data to records in flight.
Recently Added New ZoomInfo Enrichment Processor job that allows users to update records directly within the platform
Key Benefits ✅ Complete lead profiles: Improve accuracy and fill missing data automatically. ✅ Flexible workflows: Enrich pre- or post-validation, depending on your priorities. ✅ Cost efficiency: Only enrich leads that matter, lowering spend. ✅ Broad coverage: Combine providers to cover industries and regions more effectively. ✅ Seamless setup: No technical expertise required; Convertr handles the integration.
This functionality is currently available in Beta. To get early access, reach out to your Customer Success Manager.

Data, Reporting and Insights

Engagement Dashboard for Business Insights

We’re exploring ways to surface ‘insight signals’ in your data that could be useful in identifying higher value, more actionable leads.
This takes the form of a new Engagement dashboard that provides an enterprise-level holistic view of companies engaged across multiple advertisers, campaigns, countries and assets.
Please note that this feature is being launched in Beta. We'd love to hear customer feedback, and this will help inform any potential future developments.
Read the 'how to' guide here.

AI Insights - Publisher Fulfilment Risk

To help you deliver successful campaigns on time and on budget, we're leveraging the power of AI (trained on your own data only) to provide preemptive actionable insights.
Not only will these help you to achieve your campaign goals, but they also serve to assist in planning your day by highlighting opportunities and risks that you might want to prioritise.
The first of these insights identifies fulfilment risk, where Publishers might not deliver their quota on time.

AI Insights: Integration Troubleshooting (Marketo)

With Integration Insights, we aim to make it easy for users to identify and resolve failing integration jobs — before delivery is impacted.
These insights include:
What is failing
Why it is failing
How to fix it
This first release will assist with the more common Marketo failures, with other integrations being supported shortly after

AI Insights: Integration Troubleshooting (HTTP)

With Integration Insights, we aim to make it easy for users to identify and resolve failing integration jobs — before delivery is impacted.
These insights include:
What is failing
Why it is failing
How to fix it
This first release will assist with the more common HTTP failures, with other integrations being supported shortly after

AI Insights: Integration Troubleshooting (Eloqua, Hubspot, Salesforce)

Proactively Detect Failing Integration Jobs and Resolve Issues Faster

Why It Matters When integrations fail in the background, leads stop flowing, campaigns underperform, and teams waste time troubleshooting. Traditionally, fixing these issues meant waiting on support and digging into complex platform details.
Integration Health Insights changes that.
What It Does Stay ahead of delivery risks with real-time, AI-powered insights that alert you when integration jobs fail or behave abnormally to fix issues before they impact performance.
How It Works Failure alerts with context: Instantly see which campaigns and integration jobs are failing.
Recommended fixes: Get clear, recommended steps to identify and resolve issues without waiting on support.
In-workflow visibility: Troubleshoot directly in your Global Leads and Campaign Lead right where you work.
Newly Added Recommended fixes for Eloqua, Salesforce, and HubSpot
New widget on the global leads section showing campaigns with integration failures
Key Benefits ✅ Proactive detection: Spot issues before it's too late. ✅ Faster resolution: Guided actions let you fix problems independently. ✅ Confidence and control: Empower teams to manage integrations. ✅ Optimised performance: Keep campaigns running smoothly and maximise ROI.

Campaign Management

Lock Jobs (on Campaign Templates)

This work is part of a wider theme to make campaign creation quicker and easier.
It builds upon the introduction of campaign templates and allows Admins to lock Jobs on templates. This prevents non-Admins from editing or removing them on campaigns created from this template.
This has the dual benefits of:
Reducing the risk of errors
Helping maintain compliance (by ensuring critical processes such as suppression lists are always applied)
Read the 'how to' guide to find out more.

Campaign Creation Helper

Our goal with this update was to guide newer, inexperienced, less confident users to setup a campaign end-to-end. We want to ensure they are able to understand what to do, how to do it and in which order to setup a complete campaign.
Updates have been made to the knowledgebase with the addition of a dedicated Getting Started guide that is easily accessed from with the platform. Additionally we have:
Updated and improved existing guides
Added more guides to better cover different use cases
Added links to these from within the platform for easy access
Read the new guide here.

Review Jobs (on Campaign Templates)

This work is part of a wider theme to make campaign creation quicker and easier.
It builds on the campaign template functionality (to add guidance notes and lock Jobs). This update enables Admins to identify and nudge users to check and acknowledge that critical Jobs have been reviewed (also providing an audit trail).
We know that when users clone campaigns it can be easy to forget to update certain configurations. With these Review Job nudges, the user will now be able to easily see everything they should check (and which checks are outstanding). This helps achieve correct campaign setup, avoiding the need for future rework.
Read more

Campaign Templates

This work is part of a wider theme to make campaign creation quicker and easier.
Defining master campaigns as templates is a foundational piece of work, upon which we will build additional functionality to help with:
Compliance, by
Locking Jobs to prevent improper removal
Reduction in errors, by
Locking Jobs to prevent accidental editing
Identifying Jobs to be checked
Ease of use, by
Adding guidance notes in-platform
Turning on a new 'easy mode' by default
Auto-creating campaigns (e.g. from Salesforce)
By triggering the creation of a campaign based on a template
This update consists of two changes:
1. The ability to define a master campaign as a template
2. The ability to add guidance notes to that template
Read more here.

New Updated Processr

The new Processr has an improved user interface to make the configuration of Jobs more robust. There's more guidance, more validation and an improved step-by-step process which helps ensure jobs have essential configuration options correct from the outset. Watch the 5 min intro video.

Improved Job Search

We’ve enhanced the Processr Add job search experience to make it more intuitive and user-friendly. The updated interface now features a sorted dropdown with clear Job descriptions, helping users better understand each job’s purpose. A new keyword-based search functionality allows for partial matches and supports custom keywords that could be configured in the Processr section in Enterprise Config (Admin access only), enabling quicker discovery of relevant jobs. We’ve streamlined description content by replacing the outdated long description field with a unified description used across dropdowns, info icons, and admin setup. Additionally, minor job name updates have been made for easier understanding.

Enhanced Email Validation Service

To improve email validation accuracy we've added an additional provider to the email check.
When initial email checks return an Unknown status, if you have these set to 'fail', we'll first check against the second provider to determine whether they can be safely and confidently be treated as valid.
This will generally result in fewer leads rejected, which should help you fulfil campaigns more quickly and from more organisations on your Target Account List.
Please note that we'll contact you with an updated DPA before activating this new provider on your platform.
See the updated guidance docs

Security and Maintenance

SOC 2 Type II Compliance

We're pleased to announce that Convertr have passed the SOC 2 Type II audit with a clean audit report (and no noted exceptions).
The report has been published on our Trust Centre

Working with Partners

Publisher Notifications of Campaign Changes

This work is designed to ensure that when you make changes to your campaign requirements mid-campaign, your lead suppliers are automatically notified. This has the benefits of:
Reducing the chance that they will start supplying invalid leads
Minimising the need for manual communications outside of the Convertr platform
These enhancements include:
Email notifications to suppliers - help guide
Supplier notifications within the Publisher Portal - help guide
Read more on our blog

Publisher Notification Enhancements (for Campaign Changes)

Follow-on from the original Publisher Notifications of Campaign Changes work, we've implemented a number of improvements based on your feedback. These are:
Notifications for changes to;
Simple Conditional Validation; and
Validation Check List
Please note: We don’t trigger sharing process when the values are changes in the list that is used by the Job. We only trigger it when new list is selected for a Job.
Additionally we now also trigger the sharing process when Jobs are enabled or disabled too.

Publisher Notes and Tools

This update comprises a series of enhancements designed to ensure your lead suppliers have all of the necessary information available at the start of a campaign so that they can provide valid leads from the start. This includes:
Auto-add Job details to Publisher notes
Share scheduled delivery information
A 'download all' button so that your Publishers can work more easily with the requirements

If your partners are required to submit campaign assets for QA and approval, this functionality can help you streamline the process and manage it within the Convertr platform.
Partners will submit assets (e.g. landing page URLs) via the Publisher Portal and you can review these, communicating in-platform regarding any changes needed as well as the sign-off status.

Users and Compliance

New Permission Sets

New roles and permissions to help with:
Compliance (restricting access where necessary)
Operational Efficiency (giving users access to the necessary functionality)
The first new role is a Super User. This is similar to an Admin but with no access to the Enterprise or System Categories sections. We’ve also updated the Agency User role with the ability to optionally limit access to key aspects of the platform (making this role more configurable).
With both the Super User and Configurable Agency User roles, there are feature toggles to provide more granular control over specific areas of the platform. For example you can control access to Form Management, Users, the Processr and Delete actions.
The Super User role and the granular controls over specific areas of the platform (as described above) are now live. This includes even more control for Agency Users so that you can allow them to Delete Leads but nothing else. Read more here

Agency User Updates

We've made a number of updates to Agency User permissions to help them perform more actions in the platform without compromising compliance or PII data. These are:
Allow Unmasked Agency users access to Provider logs (for trouble-shooting)
Provide Masked Agency users access to the Campaign Report Builder
Provide Masked Agency users access to Processr Logs in Lead View
Allow Masked Agency users access to Marketo Provider logs (for trouble-shooting)
Allow Masked Agency users access to non PII data in Leads Report Builder

User Security Management

We've introduced the ability to set a time period, after which inactive users (i.e. those that have not logged in within the defined period) will automatically have their accounts disabled.

Service Updates

Improved Release Announcements

Technical Improvements

Changes to Application Log Retention Period

From week commencing 22nd July 2024, we made important changes to application logs (Processing logs, System Audit, Campaign Audit & User Audit) that will be accessible through the Convertr user interface. We will be reducing the duration of the log period from 36 months to 12 months. This is to ensure better performance and operation of the feature for our growing customer base.
We will continue to securely store the logs for 36 months should they be needed for any auditing purposes, they will just not be available via the Convertr user interface and must be requested via the Support team.
Thank you for your understanding.

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